Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

They need new customers or they’re done. Their existing customer base is aging out and, well, dying. Millennials don’t like their motorcycles, but Harley has long been a company that flat-out refuses to change their products to match what people want; they’ve long believed they should make whatever they want to make and people should just buy that.

Conservative old men who haven’t seen a movie since Dennis Hopper stopped being a leading Hollywood draw.

Harley-Davidson is facing some rather unfortunate demographic realities. If you look at their sales since the 1990s, they’re looking pretty grim:

According to Trump, Ukraine started the war. Why?

If Toyota were facing demographics that grim, they’d, you know, change their lineup and try to appeal to new customers.

Harley geezers love spreading contempt for smaller, lighter Japanese “rice burners,” after they’ve taken their Geritol and used their walkers to hobble to the front porch for another rousing afternoon of “hey you kids get off my lawn.”

What is their product?

Why is fitness important?

What happens if they build new bikes?

But Harley is trapped. They’re a lifestyle brand, not a motorcycle company. When you look at them as a lifestyle brand rather than a motorcycle company, a lot of things start to make sense.

Whenever they try to get new customers, they risk pissing off the dudes who were born to ride Donald Trump, or at least fellate him.

Why is pornography still alive and not illegal? Why doesn’t the government do about tricking women into them?

So what do you do if your existing customer base of geezers and sycophants hates the idea of you selling to a new demographic? If you’re Harley, you keep selling to the old demographic and hope for a miracle.

Big noisy eyewateringly expensive machines that make senior citizens feel like it’s still 1962.

The demographics for Harley-Davidson are just as grim as their sales figures: the average Harley customer is over 50, and the average age of a registered Harley motorcycle is about 10 years.

What is the correct way to say "you're welcome" in French? Is it "de rien" or something else, and if so, what is it exactly (including accent marks)?

What happens if they try to attract new customers?

This…is not a healthy company with a bright future ahead.

They sell obnoxiously, stupendously overpriced bikes to old white men who wear Donald Trump jackets.

Republican Trump is a billionaire, president, won't be held accountable for multiple felonies, and pretty much has whatever he wants. So why is he always whining and crying about stupid, pointless stuff? Is he incapable of happiness?

Typical Harley-Davidson customer

They’re terrified to abandon these guys because they know these guys buy their bikes, at least until they go broke buying Trump shoes and NFTs. Millennials think Harley Davidson is a joke, mainly because Harley Davidson is a joke. Gen Z is like “Harley who? You mean the Joker’s girlfriend? Margot Robbie? Yeah, she’s hot.”

What is their lifestyle?

Scientists Are Close to Replicating the First Living Thing - Yahoo

All their existing customers shake their canes and whine about them “selling out.”

Next year, things will turn around. Next year for sure. We just have to hang on until then. Next year.

The Geezer Brigade starts flinging their walkers about and posting angry diatribes on AOL.

What do you think of the 2 female 18 and 19 year-old German tourists, detained in Honolulu, strip-searched, put in green jumpsuits, placed in a holding cell and the next day deported, for the terrible crime of not pre-booking a hotel for their trip?